Need to Recycle Automotive Fluids

Over the years automotive recycling has developed into a big industry. This is because technological developments have given rise to processes which have made it possible to recycle most parts of a car. These days every part such as plastics, glass, different parts, fluids used in a car is recycled.

Most of the fluids used in cars need proper disposal. This is because if they leak into the environment, they can cause serious damage. The reason is that they contain toxic chemicals.

Let us see various fluids that are used in a car and their impact on the environment:

Engine Oil:

Internal combustion engines of automobiles need frequent changes of oil and oil filter. If we consider the number of cars on road, you can imagine the quantity of waste engine oil that is generated. But fortunately, engine oil can be recycled. You can remove used oil from your car and give it away to a recycling center. You can replace used oil with fresh oil.

Antifreeze:

Antifreeze should not be allowed to escape into the environment. This is because it is toxic and it could mix with underground water. The antifreeze water is sweet to taste and can be consumed by children and animals. This is hazardous for health. The good news is that there are processes to recycle antifreeze.

Anti-transmission fluid (ATF):

If this fluid is released into the environment, it causes severe damage. It seeps into the soil contaminating it. Animals and insects consume it and die. This affects the food cycle and negatively impacts the ecosystem. These pollutants make their way into the water supply also. This adversely affects the life of aquatic creatures. Recyclers collect used ATF so that it does not get leaked into the environment.

Brake Fluid:

Brake fluid contains glycols, solvents, and heavy metals. It is also flammable. Hence, it should be carefully disposed of.

Windshield washer fluid:

This fluid is toxic in nature since it contains methanol, detergent, and water. It should not be mixed with other automotive fluids.

Fluids can easily leak into the environment causing irreparable damage. Hence, we should all make a conscious effort to ensure that this leakage is avoided. Since there are recycling centers to recycle most of these toxic fluids, we should do our bit for disposing of them.

We can collect used fluids in containers and give them away at recycling centers. However, we need to ensure that we collect the different fluids separately. Safe disposal of automotive fluids is a great service to mankind.

Automotive Marketing Research, Tips to Find the Best Firm

The automotive industry is growing at a rapid pace. The success of a product is directly proportional to the amount of research that has gone into making the product. Hence, automotive marketing research is integral to the entire process of product development and feedback. This type of research entails various specialized areas. That’s precisely where experienced research firms play a significant role starting right from the preliminary product design research stage.
Automobile events are a fertile ground to conduct research and empower you with information that will make your brand stronger. Automobile event research needs to be carefully carried out to get you the right results from live events. Let’s take a look at some specialized automotive marketing research areas:

• Car clinics: Static automobile clinics are effective automotive marketing research tools that help in new product development and feedback. It is advisable to choose a firm that can conduct clinics of all sizes with the number of vehicles ranging from 1-2 to as many as 90 or more if so required. The research firm in questions should be able to handle a large number of respondents across multiple cities. The use of hand-held, touch screen computers makes data easy to collect, process, analyze and integrate.

• Drive clinics: There are different types of drive clinics such as Open Course Drive Clinics, Closed Course Drive Clinics and Motorcycle Ride Clinics that help to get realistic feedback about various aspects of driving a vehicle. A good research firm should be able to provide experienced, well-trained and flexible interviewers who can get maximum information from respondents while controlling a dynamic situation. Closed course drive clinics are an ideal way to get respondents to experience the exact same driving conditions across all drive vehicles. A closed course could include stadium parking lots, NASCAR tracks, road race courses, skid pads, drag strips, blocked off sections of public roadways, etc.

• Auto show research: These events are among the most cost-effective ways to get customer feedback in a clinic-style setting. At such events, interviewers from a research firm conduct intercept interviews with event attendees. Automobile event research could include several different types of events such as auto shows, power sports events, vendor display and race events and enthusiast events. It is advisable to choose a research firm that has experience in conducting research across all of these events while employing randomized respondent selection techniques.

So whether it is the initial product design research or final customer satisfaction research, it is advisable to find a firm that has experience in different facts of automotive marketing research.

Promoting Your Automotive Business

A cost-effective marketing tool you can ever have for you automotive business, the potential of business cards in getting a great deal of exposure for your products and services has long been recognized even from the time as early as printing was discovered. These things can be your mini-promotional flyers containing information people need from your business, or could serve as reminders for them to keep in touch with you in case they would be needing your products or services in the future. If you’re on your way to a trade show, a meeting or any important event where potential clients are plenty, never leave the house without them. No matter how tiny these pieces of cardboards are, any businessman knows the great value they hold, and the potential of the sales it could make once a good connection is established. To keep this cards in perfect place, and presentable at the same time, an impressive automotive business card holder will come in really useful.

The kind of material you choose to hold your precious cards give your clients a peek of your taste, while at the same time, reflects your professionalism and your business’ worth. Your business cards need to be as visible as possible to tell people about your product or services. There’s no point keeping those cards and let them collect dusts. Unless you get them out, they won’t be worth anything than just pieces of papers. The more visible they are, the more people are encouraged to pick out one or even more, and you’d be surprised at how this could result to referrals. But then, if both your cards and card holders stand out, people will surely notice your business much better.

Choosing a case to hold your business cards is as important as choosing your card design. They have to create a striking impact and leave a lasting impression. Leather is a wonderful option to give your cards a more dignified look. The material deserves a lot of respect as it is known for its outstanding quality. Metallic holders, could it be steel or aluminium and other durable and attractive materials, exudes a very professional look and could be great choices too. Acrylic and glass are commonly used as well. If you decide to have your holders plated, engraved and personalized – – – either have it bear your shop’s logo or a nice automotive graphic, it will better linger in people’s memory and increase the chance of having them come for your products or services.