Automotive News – All You Need To Know About Cars

Automobile manufacturers all over the world constantly maintain positive sale performances this year regardless of rising oil prices. Not even the horrible earthquake in Japan which happened earlier this year could slow down the pace of the automotive industry. People’s interest on this subject is very high. On the other hand, the industry is ever changing. Many car owners and enthusiasts feel the need to keep up with the latest automotive trends such as new car launches, events, car modification tips, technical guides and race reviews. There is where automotive news comes in.

Besides car aficionados, mechanics and workshop owners can also benefit from the latest automotive news. Vehicles and machines are constantly evolving. More recent models may have newer technologies and more sophisticated features or parts. As mechanics always deal with machines, they need to upgrade their knowledge from time to time, to keep up with the changing trends. They can get the latest updates from automotive news or from attending car exhibitions or motor shows.

Besides going to exhibitions, people can also get the latest information from automotive magazines. There are still many people today who buy physical copies of magazines to add to their collection. With the advancement of technology, the internet has changed the way we live. The internet gives us unlimited access to any kind of information. Now it is possible to get the latest news about the automotive industry online. People can access them anywhere, anytime, and free of charge.

Car reviews and car launch dates are two topics that are often searched by car enthusiasts online. We can also find many online automotive magazines that provide the latest news, trends and tips on the web as well. People can easily access information on new car launches, car modifications, as well as car parts and accessories.

There are thousands of weblogs on the internet that also provide free, comprehensive automotive news. Each of them contains different types of information. Well-established blogs usually provides in-depth news and reviews. Today, potential car buyers can check reviews available on these online journals before deciding on a car to buy.

Automotive forums have become a communication media between aficionados. There, people can post articles, open discussions and interact with other members. Car mechanics are encouraged to use online forums, so that they can get the latest scoop and share their technical know-how as well as experiences to others.

Automotive Telematics Deliver a Brave New Ride

It’s Saturday, which means you have chores to do. You jump in your minivan and turn the ignition. Without being told, your favorite song is cued, your seat is automatically heated to your preferred temperature, and you are reminded of about how many miles you can drive until you need gas. “Oh,” you think, “I’ll get gas first.” With the touch of a button, your navigation system shows your current location and the price of gas at the five nearest gas stations.

Welcome to the world of telematics and the new wave of automotive in-car technology that’s quickly finding its way into our vehicles.

Telematics is deeply embedded hardware, software and telecommunications systems that provide an increasingly wide range of applications that serve our vehicles. These applications can enable safety, security, monitoring of vehicle health and remote diagnostics services. For the driver and passengers, telematics systems can provide dynamic location-based services such as navigation, traffic information, emergency assistance and a suite of other driver services based on two-way connectivity.

The icing on the cake is the idea of bringing the Internet to your vehicle. Automakers are working with Web companies to devise ways of connecting this technology intelligently, and advertisers are ready to jump on board and make it cost-effective, all to integrate your vehicle into the connected world.

Today’s vehicles are already providing a glimpse of what lies ahead. Many already have their own personal computer, their own cell phone and a display monitor. Add a keyboard or touch pad in-dash and the possibilities are endless. It all depends on how much information about yourself you are willing to provide. Data such as your blood type, favorite restaurants and even the stocks you own can prove useful. Ultimately, you will be able to tell your vehicle what you want it to do and when. Want an alert sent to your cell phone if your vehicle alarm goes off? Want to let your significant other know if your airbag has been deployed? Want to know when you’re driving by your favorite coffee shop? Easy to do; your vehicle will be as smart as you let it be.

Global automakers are working toward making telematics the core of the connected vehicle, and they have a strong incentive to integrate this technology as quickly as possible. The competition from connected mobile devices has clearly acted as a very powerful stimulant. Personal Navigation Devices (PNDs) and smart phones are grabbing the consumer’s fancy, and navigation systems are on a lot of wish lists.

PND manufacturers are heavily reliant on sales and are aiming their brand of navigation as a service product. As more devices have navigation capabilities, it won’t be about the hardware but about the service – something that provides two-way communication and lends itself to the consumer’s lifestyle.

Even automakers are realizing that it’s the suite of services that will help them achieve success. The wireless mobile and wireless automotive communities are fighting tooth and nail to win consumers’ hearts and minds.

One industry that is highly interested in telematics is the insurance industry. As more in-car technologies become available, automotive insurers have the opportunity to collect driver data with as much or as little granularity as they desire. They can monitor vehicle location, speed and driving times, or they can collect data on specific, narrowly defined events, such as hard braking. With better underlying data and the accompanying ability to price risk more accurately, insurers can roll out new types of products, often targeted at customers previously considered uninsurable. Information collected in the vehicle can also be used during the claims process. The overwhelming obstacle is the business issue of cost.

This is where advertisers are chomping at the bit to jump on board. Enabling these systems in your vehicle carries a cost, whether it’s a monthly subscription based on usage or a flat fee, and bringing advertisers into your vehicle can lower the cost considerably. So whenever you download a movie into your vehicle for the kids to watch on the next trip, it’s likely to be sponsored by an online movie provider. A major quick lube company will gladly make arrangements for your next scheduled oil change.

Advertisers also see the value of “knowing where you’re going” as a valuable customer relationship management tool. Remember those Saturday chores? Heading to a home improvement store? A telematics- equipped vehicle offers advertisers sophisticated, location-based options never before available. It’s all about capturing a consumer when they’re ready to make a decision. Let your system know you’re going to a home improvement store, and you get a quick glimpse at a discount being offered by one of the major chains. Once your vehicle is detected going to that location, the incentive is activated. You get something in return for sharing your data. Advertisers love that.

Use of Online Sources for Automotive Marketing Research

Conducting an Automotive Marketing Research can be difficult at times if you do not have the right set of resources. Well, in today’s world everything depends on technology and various tactics that can be used for deriving information. In all these tactics there is a thin line which needs to be followed; this can fetch you results that can give you accurate results. A marketing research comprises of long and short term data. Long term data is that one which helps in understanding the market for over a year or so. This type of data can help a lot in future planning; if you have set any goals for the future time then this is the best source for planning. Short term results or data can be used for 6 odd months straight. It is minimal data that comprises of reports and graphs up to a period of 6 to 8 months and not over a year.

Automotive Marketing Research roughly contains information around the crux of long and short term data. Internet can prove to be beneficial when it comes to such requirements. There are several parameters involved which can be used to retrieve this type of data. Questionnaire is one of the précised and direct method used for generating primary data. Questions are asked and feedbacks are noted down, it helps a lot in knowing the trend which is currently followed by different age groups of consumers. Secondary data can be obtained by conducting a survey method where results of previous tests can be recorded. Conducting a survey is easy because you have the format ready with you; all you need to do is follow the flow.

Internet helps a lot as there are special agencies present which can help in collection of data and information. They can be easily approached as they have their website present. Generating a quote which can give you details is possible; they have this feature that can yield the exact amount required for generation of data. You can even compare between two or more brands at one point of time, internet allows this service without any hassle. For finding out Motorcycle Marketing Research you can approach several firms present in the market. They will give you precise information about secondary and primary data available for planning purposes.

Automotive Marketing Research is a wide concept. There are several automobiles in the section that require precise information for launching and manufacturing purposes. Engine size and the type of motorcycle play an important role in overall planning. It shows the brand when and how to launch the product, not only launching it even tells what type of engine and its size will be better. Complete designing is also dragged in this data that yield sensitive information, such type of data will be worth of millions of dollars. You will be in a position to differentiate your ability and the actual want of the market. Then you can alter and manufacture the product according to the requirement of the ultimate consumer.